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JEFF GARNER PROMOTES MADEIRA EMBROIDERY THROUGH FASHION

JEFF GARNER PROMOTES MADEIRA EMBROIDERY THROUGH FASHION

The Regional Secretariat of Agriculture and Fisheries, through the IVBAM (Madeira Wine, Embroidery and Handicraft Institute), with the colaboration of the businessmen of the sector, contacted the american fashion designer Jeff Garner with the intention of showing the Madeira Embroidery internationally.


Jeff Garner describes himself as being a designer and a romantic visual artist. He combines creativity and know-how with eco-friendly philosophy and awareness to create collections that dazzle audiences in fashion shows in Shanghai, London, Paris and New York. Creations that also win customers like Sheryl Crow, Miley Cyrus, Taylor Swift and Gisele Bündchen.

Jeff Garner visited the island of Madeira looking for inspiration for his Madeira Embroidery creations.

In his visit to our factory, and being accustomed from his childhood to the atmosphere of the clothing confection, he was eager to know more about Bordal's way of working, asking about the details and phases of confection and execution of the Madeira Embroidery.

In his last visit to the Autonomous Region of Madeira, during the month of July, he photographed images for the campaign of his collection inspired by Madeira Embroidery.

The presentation of Jeff Garner's Madeira Embroidery Collection will be launched in Lisbon next October.


MADEIRA EMBROIDERY HISTORIC TOUR AT BORDAL
MADEIRA EMBROIDERY WORKSHOP

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Thursday, 22 October 2020
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